-Steve Ballmer, CEO, Microsoft at the 3GSM Conference
On
Mobile Industry
I
love the mobile industry, and I love our operator partners.
We're at a point in time today that the devices that one can put in one's
pocket are really like mini PCs. The 3G networks are like broadband networks and
our customers will really expect the same flexibility and choice of activities
that they get on the PC today.
Powerful
devices meet powerful networks in small form factors. And that's the
opportunity I think in front of all of us at this stage in time.
On
Digital Divide
There's
still a digital divide, or people who participate and do not participate in the
digital lifestyle.
On
Microsoft Product Portfolio
We've
spent the last 10 or 15 years really building out business infrastructure with
products like our Exchange e-mail system, our Live Communication Server instant
messaging system and others. We've worked over the last five or six years to
really build out the Internet services in the cloud, products like Hotmail and
MSN Instant Messenger, and our Windows Live search. But it's really the mobile
device in some senses that completes this picture, and brings together an
end-to-end offering that we can partner with mobile operators to really enable
the digital lifestyle and digital work style for our customers.
On
Microsoft's Priorities
One
of the top, top, top priorities of our sales force around the globe is to not
only sell the new version of Windows and the new version of Office and Outlook
and Exchange, but to drive Windows Mobile penetration into the business market
to allow things to develop and flourish.
On
Blackberry
A
few years ago, I'd go talk to customers and they'd say, 'Where's your
solution to compete with Blackberry,' and I'd show them a device, and
they'd say, 'Oh, that's not quite the perfect device for me.' And so it
really got me personally and our teams very enthusiastic about making sure that
we were spurring innovation among hardware makers to show this wide range of
hardware.
Operators
are constantly pushing me,'Tell me what you're going to do in the PC to
better support 3G,' 'How do we get 3G into notebook computers and tablets as
standard functionality.
On
Business and Personal use of devices
Everybody
I talk to likes to distinguish carefully between the so-called business customer
and the consumer. I actually don't know myself really what the difference is
many times. I agree there are some people who are pure consumers, and I agree
there are some people who are purely businesspeople, but most people at least I
interact with view themselves as people, and they have a personal life and they
have a professional life. And particularly for the device that goes in their
pocket, they want that device to be able to give them one glimpse of their
information, whether it happens to be part of their private life or it happens
to be part of their professional life.
I
get personal e-mail and I get business e-mail; I want to be able to bring those
together on one device. I've got one set of contacts; I don't really want to
manage two sets of contacts, I have one set of contacts for my life. Yes, I have
an address book that I see from my company, but I also have contacts and people
that I contact with instant messaging, I want to see their presence, what
they're up to, one view of my world.
On
cooperation between operators, device makers, and software vendors
We
really want a consistent software experience that sits behind these devices and
bridges the personal and professional world. That will only happen if at least
one company like ours, and maybe some others, too, put in place an end-to-end
vision and software that enables it, and then really works with mobile operators
to make it come true. It requires incredible cooperation and coordination
between mobile operators, enterprises, and the technology providers to bring it
to life.
On
device Capability of Windows Vista
In
Windows Vista we have Mobile Device Center that helps you synchronize
information across a set of mobile devices, personal media devices, Windows
Media Center Portable devices, and PCs.
Customers are demanding more, and people have higher
expectations for their mobile devices. They want them to perform the same
functions as their PC or laptop. Microsoft is uniquely positioned because we
offer it all. We can help to provide access to all kinds of rich media and to
many kinds of messaging services. We want to work with partners to enable
unlimited choice for customers. We're going to continue to create compelling
mobile services in an end-to-end scenario and offer it directly to customers.
But we're committed to enabling choice for mobile operators so they get added
value from Microsoft and, in turn, can provide choice to their customers.
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