The Indian market is poised for a steep growth especially in the prepaid mobile segment where real-time billing would become critical for success. It is also introducing smarter phones so data, content and enhanced services would soon require a well formulated billing strategy. Indian Operators want billing and customer care systems that have the ability to handle an enormous range of tasks—from providing customer care support to billing the customer to generating new revenues—while still preserving the freedom to add other integrated or third-party applications that fit their business requirements as it evolves.

Industry experts have highlighted this trend as one of the single-most important for billing vendors to address. Global industry research firm Frost & Sullivan recently highlighted the increasing importance of cohesive billing and customer care systems, citing that "convergent and consolidated billing solutions will represent a significant portion of future request for proposals from telecommunication service providers." We definitely are seeing Indian operators moving towards this directly demanding the depth and completeness in the solution that could address their immediate requirements but also a proven R&D path that would ensure the solutions meet their future requirement as business evolves. Having a consolidated and convergent solution would mean much greater efficiency in operations and ease of integration. CSG believes that our continued success in India thrives on our ability to offer the Best of suite solutions that can cater to the operators needs today but also well position them into the future.

Other trends that are relevant to the Indian market includes the focus on convergent billing, real-time prepaid billing, prepaid data & content billing, and billing of broadband and enhanced services would be the major focus areas for billing solution providers in the near future. There is also another segment that CSG sees tremendous growth opportunity in which is the trend towards self-care and EBPP.