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  GOLDBOOK 2004
BPO CERTIFICATION: On Target, Will Improve
Continued from page: 2

Thursday, March 11, 2004

Importance of Certification

The process of certification is a powerful management tool and cannot be ignored especially when the market is highly competitive. The whole exercise to get certified makes perfect business sense as it gives an idea of the company’s performance. It also helps in understanding performance gaps in financial terms and suggests corrective measures to avoid potential failures. The investment made in certification is rewarded by improving the overall performance and it also makes a good impression on the clients.

Experts Panel
Umesh Vyas, consulting partner, QAI India

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