Market Information
Though the radio trunking market grew by almost 80 percent last year, the
market is expected to slow down in the coming six months. Operators have been
feeling the heat from telecom companies like Reliance, Bharti, and Tata who have
plans to offer value-added radio services over their existing networks. Also,
high cost of hardware and customer preference for mobile phones has affected
radio trunking growth. Though radio trunking offers unlimited calls for a fixed
sum and offers group calls, which is not possible in mobile teleophony, people
are not aware of its advantages.
| Key
Features of Radio Trunking |
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|
Single
touch call initiation/instantaneous access |
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|
Cost
effective communication among user group members |
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60
km coverage, two-way communication and group-talking |
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Message
broadcasting and secured communication |
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Wide
choice of radios—handheld, vehicle mounted, fixed |
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Pilfer-proof
handsets, flexible tariffs, and detailed billing |
| Where
can radio trunking be used? |
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Services:
Courier, ambulance, taxi services, transportation |
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Tourism:
Hotel chains, tourist operation |
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Business:
Large industries, construction companies |
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Government:
Disaster relief, traffic control |
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Security:
Police, security agencies, fire brigades |
|
The last couple of years have seen massive consolidation among radio trunking
operators with Agrani going on an acquisition spree. It acquired Quickcalls
India, Bhilwara Telenet, SmartTalk, Procall, and Punwire, thereby ending with
PMRTS licenses for Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune,
Surat, Baroda, Gurgaon, Faridabad, Jaipur, Chandigarh, Ludhiana, Jalandhar,
Lucknow and Kanpur. The Pune-based Arya Omnitalk from the Lalbhai group is
active in Mumbai, Delhi, Chennai, Kolkata, Bangalore, Ahmedabad, Baroda, Surat,
Indore, and Vizag. Mobilkom, which operates in Delhi, plans to provide data
services on its networks in a major way. This includes on-site automation for
mobile machine control, asset location, and environmental monitoring, especially
SCADA, besides automatic vehicle location on GSM and CDMA networks. Also, the
company is offering LED and LCD displays for information and wireless security
alarms. India Satcom and Anco are two other operators who are present
selectively.
l Policy Issues: Unlike
mobile services, radio trunking has been caught in the dragnet of government
policies. The current wireless planning and coordination (WPC) charges, which
include the royalty for spectrum plus license fee, come to around Rs 100 per
subscriber. TRAI has fixed the total royalty and the licence fees to be paid to
the DoT to 5 percent of the adjusted gross revenue. The operators say though the
fee was reduced from almost 8 percent to current levels, it is still high when
it comes per user cost. As the burden is passed on to the customer, per unit
cost come to around Rs 900. The government is still not clear on allowing PSTN
connectivity on radio trunking services, the operators are losing out to mobile
and basic operators. Particularly with WLL-CDMA phones catching up with the
users, organizations are finding it profitable to switch to mobile telephony as
it gives them two-way communication network.
From Analog to Digital: Though the DoT guidelines mentioned that PMRTS
licensees should use only digital technology, TRAI has recommended that the
choice of technology should be left to service providers. Today, most of the
operators have analog infrastructure in place and shifting to digital mode would
require more investments. Considering the industry’s health, analog operators
are not willing to invest more unless all-India connectivity and roaming are
allowed. This will give them a competitive edge over other mobile services.
Also, the number planning issue is preventing digital technology from taking
off.
| Experts
panel |
| Shashank
Saraogi,
technical director, Mobilkom India |
|
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