GATI—Consignment Tracking
Gati Ltd, one of India’s leading cargo and logistics companies, with more than 200 offices all over India and annual revenues of Rs 250 crore, offers an array of technology and Web-enabled services to help its customers manage the flow of goods and information. Today, Gati customers can track their consignments and also be informed of delivery through SMS on their mobile phones.

The Need and the applications
Gati identified two wireless access features that its customers wanted most:

n Tracking the status of the consignment sent
n Information on when consignments are delivered

The Solution
Whenever a consignment is delivered, a Gati delivery person sends an SMS containing the delivery information, which updates the corresponding record in the database on Gati’s central Web server.

The customer can track the status of a consignment in transit as well as get information of delivered consignments by sending an SMS request. On every status update about the consignment in the database, an SMS is sent to the customer.

The wireless applications are hosted by Air2Web and the Air2Web Mobile Internet Platform (MIP) is linked to many carriers. Gati pays Air2Web for every message and Air2Web in turn pays the carriers at agreed bulk rate.

The Returns
Gati anticipates that its Air2Web solution will result in increased cost savings and the opportunity to generate new business.

"At this point, all wireless services we offer are value-added services at no additional cost to our customers," GS Ravikumar explained. "We, however, do anticipate a return on our investment through cost savings resulting from a lower demand on our call centers, as people access information through their wireless device rather than calling in for status of consignment. The overriding benefit is increased customer satisfaction and customer retention," Ravikumar concludes.

Courtesy: Air2Web

Bank of Punjab—Mobile Banking
Since 1995, Bank of Punjab (BoP) has been one of the largest private banks in India. It is currently operating 60 branches across seven states in India. BoP has deposits of over Rs 1 billion with more than 386,000 customers.

The Solution
MDX+ is a flexible, customizable and scalable proprietary mobile banking application developed by Lifetree Convergence, and does the following:

n Provides two-way access on SMS platform
n Independent of any service provider
n One mobile banking access number all over India

Services Offered by BoP
Some of the services offered through mobile banking are as follows:

n Balance Inquiry: Customers can check their balance, any time and from any location
n Cheque Book Request: After the request, the cheque book is delivered at the customer’s address
n Change Operative Accounts: Through this service, customers can change their operative/default account and perform transactions from their accounts
n Change PIN: Customers can change the PIN number for their accounts

Integration with Bancsconnect
The back-end integration of MDX+ server was done with Bancsconnect, provided by Infosys Technologies. The process begins with the mobile user sending a request. The MDX+ Server establishes connection with Bancsconnect. Request coded in ISO 8583 format is sent to Bancsconnect. Bancsconnect processes and sends the response to MDX+ server in the ISO 8583 format. MDX+ server decodes the response. Response is sent back to the user.

Benefits to the Bank
n High service quality to existing customer base, which perceives added value from ease and convenience
n Enhanced customer satisfaction and loyalty
n Reduced customer churn
n Provided innovative offerings that leveraged the competitive position
n Reduced the total cost of operation

Courtesy: LifeTree Convergence