n One Carrier: It is always better to stick to one operator across all your areas of geographic presence. Ask for arrangements on a national basis. If you have multiple offices with considerable number of users in a few of them, go for a national arrangement. This will not only give you a better deal, but will also help you in terms of managing the relationship better at a centralized level.

n Don’t Go by Brand Names Alone: Brands are important. But for business users, you must measure your investments in clear value terms. Here, the guiding parameters would be quality-of-service, network, and customer care.

The Pioneer M-Enterprises
Vertical	Enterprise	Application	M-enabler
Banking, Finance and Insurance	ICICI	Enterprise and credit card alerts	Air2Web
		ICICI Prudential Life Insurancealerts, pull-based query and broadcast for agents and customers	Cellnext
		Alerts for ICICIdirect.com, online trading site	ISolv
	Citibank	Alert services	ISolv
	ABN AMRO	Enterprise and credit card alerts	Air2Web
	HDFC	Enterprise and credit card alerts	Air2Web
	American Express	Selected credit card customer alerts	Cellnext
	Bank Muscat	Web SMS	Air2Web
	Greenback Forex	Forex alerts	Air2Web
	Bank of Punjab	Mobile banking	Lifetree
	OM Kotak Mahindra Life Insurance	Insurance agent and channel management	Lifetree
	SBI Life Insurance	Insurance agent and channel management	Lifetree
Airlines	Air Sahara	Alerts and flight info query	Lifetree
	Jet Airlines	Alerts and flight info query	ISolv
Consumer Durables	HLL	Alerts to dealers and sales force	Air2Web
and Non-durables	Amway	Pull-based info for distributors	Cellnext
	Onkyo	Alerts to dealers and sales force	Air2Web
Events	Expo Point	Event alerts for participants	Air2Web
	Current Booking	Ticketing through SMS	WDC Solutions
Logistics	UPS	Delivery status, quick cost, duration indicator	Air2Web
	Elbee	Delivery status	Air2Web
	Gati	Delivery status, alert, on line status updation	Air2Web
Media and Information Services	Indiatimes	8888 mobile portal	Lifetree
	s	Customer alerts	Air2Web
	Indian Express	Customer alerts	Air2Web
	Sify	Cricket score for NRIs	Air2Web
	s	Alerts for borrowing centers	Air2Web

n Larger Subscriber Base Means Nothing: A larger subscriber base is a statement of success in marketing rather than any stamp on quality of service. So do not go by the subscriber base. In a few cities in India, the network quality of the leader is often worse than the other operator because of high load on the network. But again, this may not be true in all cases. You need to evaluate the network quality properly before selecting your mobile carrier.

EXPERTS PANEL Atul Chopra, CEO, Lifetree Convergence Manju Murthy, CEO, WDC Solutions P Sankaran, CEO, Air2Web India