Selection of Service Providers
Usually, most of the cost (about 80 percent) that an enterprise today incurs on mobile services, is voice-related. However, with
voice tariff becoming flat, an enterprise can select its mobile operator by
giving utmost importance to parameters like network quality, service quality,
and reach. Here are some tips:
n One Carrier: It is always better to stick to one
operator across all your areas of geographic presence. Ask for arrangements on a
national basis. If you have multiple offices with considerable number of users
in a few of them, go for a national arrangement. This will not only give you a
better deal, but will also help you in terms of managing the relationship better
at a centralized level.
n Don’t Go by Brand Names Alone: Brands are important.
But for business users, you must measure your investments in clear value terms.
Here, the guiding parameters would be quality-of-service, network, and customer
care.
| The Pioneer
M-Enterprises |
| Vertical |
Enterprise |
Application |
M-enabler |
| Banking,
Finance and Insurance |
ICICI |
Enterprise and credit card
alerts |
Air2Web |
| ICICI Prudential Life
Insurancealerts, pull-based query
and broadcast for agents and customers |
Cellnext |
| Alerts for
ICICIdirect.com, online trading site |
ISolv |
| Citibank |
Alert services |
ISolv |
| ABN AMRO |
Enterprise and
credit card alerts |
Air2Web |
| HDFC |
Enterprise and
credit card alerts |
Air2Web |
| American Express |
Selected credit
card customer alerts |
Cellnext |
| Bank Muscat |
Web SMS |
Air2Web |
| Greenback Forex |
Forex alerts |
Air2Web |
| Bank of Punjab |
Mobile banking |
Lifetree |
| OM
Kotak Mahindra Life
Insurance |
Insurance agent and channel
management |
Lifetree |
| SBI Life Insurance |
Insurance agent and channel
management |
Lifetree |
| Airlines |
Air Sahara |
Alerts and flight info query |
Lifetree |
| Jet Airlines |
Alerts and flight info query |
ISolv |
| Consumer
Durables |
HLL |
Alerts to dealers and sales
force |
Air2Web |
| and
Non-durables |
Amway |
Pull-based info for
distributors |
Cellnext |
| Onkyo |
Alerts to dealers and sales
force |
Air2Web |
| Events |
Expo Point |
Event alerts for participants |
Air2Web |
| Current Booking |
Ticketing through SMS |
WDC Solutions |
| Logistics |
UPS |
Delivery
status, quick cost, duration
indicator |
Air2Web |
| Elbee |
Delivery status |
Air2Web |
| Gati |
Delivery status, alert, on
line status updation |
Air2Web |
| Media
and Information Services |
Indiatimes |
8888 mobile portal |
Lifetree |
| s |
Customer alerts |
Air2Web |
| Indian Express |
Customer alerts |
Air2Web |
| Sify |
Cricket score for NRIs |
Air2Web |
| s |
Alerts for borrowing centers |
Air2Web |
 |
n Larger Subscriber Base Means Nothing: A larger subscriber base is a
statement of success in marketing rather than any stamp on quality of service.
So do not go by the subscriber base. In a few cities in India, the network
quality of the leader is often worse than the other operator because of high
load on the network. But again, this may not be true in all cases. You need to
evaluate the network quality properly before selecting your mobile
carrier.
|
|
| Atul
Chopra, CEO,
Lifetree Convergence |
| Manju
Murthy, CEO, WDC
Solutions |
| P
Sankaran, CEO,
Air2Web India |
|
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