technology terms, what does that mean?
In order to maximize return on investment for wireless initiatives, corporates should consider the following critical factors while
deciding on a mobile enterprise strategy:
| CDMA
or GSM? The Big Question |
|
The
question has two aspects. One, which is more cost-effective? Two, which
one is better suited for applications that enterprises will need to run?
With
voice tariff getting flattened, there is little to ponder over the first
question.
For the
second question, it really depends on what you are looking at in the short
term. In the medium to long term, we believe, both the technologies will
grow to offer everything.
If you
are looking at B2C information applications or any B2E, B2B application,
GSM with SMS is superior. However, if you want data transfer, CDMA is
better than even GPRS. The good thing about SMS is that it is already
popular, has a sizeable user base, is easy and cheap. You will get many
integrators in India and abroad who can do it for you flawlessly. It’s a
proven technology.
However,
if are interested in marketing promos, with more proven multimedia
capabilities, CDMA is better. What is more, Reliance, which will probably
be the most important player in the CDMA space, is actively pushing video
applications. For delivering an ad, that is definitely more effective than
text.
As the consultants and
analysts say, the choice is yours. |
n Readiness of the Backend System: Wireless applications
are primarily meant for providing timely information that’s accurate and up to
date. An enterprise must evaluate how ready it’s to ensure that. It should
have a proper system in place for receiving information from different locations
and departments and have a backend that’s really current. Enterprises that
have gone wireless, have back-ends that are updated online or at least on an
end-of-the-day basis.
As a first stage, before going wireless, the enterprise
should be in a position to offer similar services on the Internet, through an
effective website. That’s a good index of the state of readiness to go
wireless.
n Evaluation of Devices and Applications for Those
Devices: The issue of standardization on specific wireless devices often arises
as companies embrace wireless technology. However, a solution that only accesses
a small number of devices limits its overall value to businesses.
n Employee-purchased Devices: Many businesses allow
employees to purchase wireless devices and reimburse them for the device itself
and/or for business-related airtime. Device choice, even in work environments,
will continue to be highly personal.
n Needs-driven Device Selection: Mobile users have many
different requirements and personal preferences. Some spend hours in a car where
a voice-based device and voice access to corporate data is ideal. Others work in
an environment where a keyboard-based device and advanced graphics capability is
most desirable. There are currently over 1,000 models of mobile devices in the
market.
n Device Diversity: Wireless devices, driven by low-cost
technology, are proliferating. Suppliers pay little attention to product
upgrades and backward compatibility. Time to market is paramount. Although
mobile devices are expected to converge to a set of features and performance
standards, convergence to a single form factor is highly unlikely.
Due to rapid device evolution, enterprises that commit to a
mobile solution that only support a handful of devices may find it to be
inadequate in less than a year. Trying to take advantage of new devices as they
come in the market is more expensive than choosing a mobile platform that
already supports an array of device types.
n Security Issues: Wireless security is inherently
different from LAN-based security. Enterprises must be aware of how traditional
security challenges change in relevance in a wireless world. Key considerations
include:
n Privacy: This is the most important component of
secure transactions and is required when transmitting sensitive information
(such as credit card numbers, financial details or patient records) so the
information cannot be seen or used by other parties. Established privacy
protocols and procedures are critical for wireless applications as wireless
transmissions are ground zero for hackers.
n Authentication: Electronic authentication typically
involves using a token or certificate that can be verified by a recognized
Certification Authority (CA). Digital signature technology (popularized by
VeriSign) is one way of authenticating users. Gartner Group adds, "With 98
percent of recently surveyed companies reporting mobile device theft, simply
authenticating the device is insufficient."
n Two-factor Authentication: This process is used to
verify both the device and the identity of the end-user during a secure
transaction (two-factor authentication confirms that both the device and the
user are authorized agents). Two-factor authentication is critical in protecting
network integrity from the inevitability of stolen or lost devices.
n Data Integrity: This concept involves the detection of
any change caused to the content of a message. For example, when an end-user
instructs a bank to transfer Rs 1,000 from one account to another, integrity
guarantees that transaction specifics in the user’s message cannot be altered
without alerting the bank or the user. If the message is altered in any way
during transmission, an integrity-driven security system detects this
alteration.
n Non-repudiation: This process establishes a system
such that users cannot deny they took part in a transaction. Non-repudiation is
similar to authorization, in that it requires successful authentication of the
user, but it also establishes a credible and legally enforceable record of all
transactions.
n Encryption: Encryption involves scrambling data bits
using mathematical algorithms to protect data.
Additionally, the selection of a suitable mobile operator is
a must and that is discussed in detail separately.
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