www.cricketology.com: Cricket is uniting millions of people across the length and breadth of the country. www.cricketology.com, set up by Skilworth, a Chennai based start-up, launched as a build-up to the World Cup, gives cricket fans an in-depth peek into the art and science of cricket and encourages fans to apply this knowledge in a scientific and logical prediction game on the website. The website offers an e-book called Cricketology-The Art and Science of Cricket-edited by well-known cricket writer, R Mohan and includes contributions from writers like Rajan Bala, Suresh Menon, V Ramanarayan and others. Fans will have to purchase an article or buy the e-book, which will be available to them as downloads to collect their points to the value of the book and then play the prediction game. A single article can be bought for Rs 50, which would provide them with points to wage on their choicest teams during the 24 group matches of the first phase and super six and the final. The e-book has articles on 'Chemistry,' that deals with chemistry between the players, 'Biology' on drug related 'nandrolone and steroids' and fitness regimen, 'History and Geography' deals with Caribbean Islands where the World Cup is being held, 'Management and Psychology' specifies on how psychology plays an important role in the game, 'Physics' talks about the art of reverse swing and other such details and 'Maths and Statistics' about Duck Worth points system.

Hutch: Official partner for the cricket event, has introduced a range of different cricket services for its customers. Hutch customers will now have access to all the cricketing action on their Hutch phones. Both postpaid and prepaid customers of Hutch can now get ball-by-ball updates, score updates and special comments from a cricketing guru Arun Lal, video clips of the matches, cricket commentary and many more exciting services to keep them updated on the sport through voice and SMS service. Ball-by-ball and score updates will also be available in Hindi for Hutch customers with Hindi compatible phones. In addition, there will be news, trivia and facts to add to the cricket knowledge bank of customers.

Special cricket downloads from Planet Hutch are wallpapers, logos, games, cricket, caller tunes, animations, themes, learn from Rahul Dravid-pre-recorded video clips with cricketing tips and customers can also get regular updates on all matches by subscribing to cricket alerts.

Airtel: Apart from the conventional cricket services like packs, trivia/contests, multimedia images, statistics, information services like score, ball-by-ball updates which will be available across all platforms, Airtel's World Cup initiative is to provide customers statistics/facts in the form of "did you know" format, Wagon Wheel that depicts the areas of the ground that a batsman has scored runs from. Facts include records, while personal likes of Indian players will be added as part of a premium pack prepared keeping in view the special interest that the World Cup will generate. Krish Srikkanth's company, krishcricket.com will provide Airtel clips from famous moments of the 1983 World Cup, Games, ringtones, wallpapers on cricket and an interactive game with a unique format called "Captain of Captains". Airtel has also tied up with Mobile ESPN for clips, videos and contests.

Reliance: Is offering Sachin Nazara Pack in tie-up with Nazara. Subscribing to the Sachin Nazara Pack gives customers unlimited free access to all cricket related services such as hear score updates in Sachin's voice, listen to expert comments, get SMS score update alerts, download Sachin's wallpapers and videos, voice your opinion and listen to Sachin. Also, the customer might get a chance to bowl to Sachin by participating in a contest.

Besides this, cricket buffs can catch the cricket fever anywhere on Reliance Mobile World by buying the match pass and get continuous score updates, check the score on request, SMS alerts at every wicket, SMS alerts at every five over and watch all match animations at Rs 25 for a day.

Idea: To cash in on the World Cup, Idea Cellular has come up with three power packs with specially designed prices. Rs 199 Complete World Pack includes alerts for all matches of the World Cup and free live commentary. Rs 99 India Pack offers alerts for all the matches of the World Cup in which India plays, the semi finals, final matches and free live commentary. For customer with Rs 20, the one-day pack will include alerts for the next match of the World Cup and free live commentary.

Spice: Spice World Cup Cricket Bonanza includes live cricket update services, which can be accessed through multiple platforms like IVR, USSD and SMS and charges for cricket alert packs are Rs 99, Rs 50, and Rs 50 respectively. Spice subscribers can test their cricketing wits by participating in two new exciting cricket contests, namely 'Ball vs Bollywood' and 'Who WINS'. Winners of the 'Ball vs Bollywood' contest will get a chance to win an all-expense-paid-holiday to Singapore.