Session-I
Chris Stewart, EVP, Zenta: We have been seeing challenges
particularly in voice, and using technology is going to differentiate us from
our competitors. For us to deliver high levels of performance, I need to
understand exactly what is happening with my agents. How do we manage that? We
need business intelligence to drive us. For instance, when is the best time to
call? Forecasting is another important tool.
Paresh Shah, MD, Convergys: Technology certainly is
exploited in all dimensions. We take advantage of it as well, be it in process
optimization, standardization to increase the bottomline or to improve workforce
productivity to benefit customers or clients. This essentially creates a
significant differentiation for a company.
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| Panelists at Session I,
Mumbai: (From L-R) Rajeev Shroff, head, Avaya Global Support Center;
Mohit Jain, chief innovation officer, 24/7 Customer; Shyamanuja Das; Rahul
Kanodia, VC&MD, Datamatics Technologies; Paresh Shah, MD Convergys;
Chris Steward, EVP, Zenta |
Mohit Jain, chief innovation officer, 24/7 Customer: At
innovations lab, we are essentially creating new products and new services for
our clients as well as prospects, using three core competencies. One is
technology, the second is business intelligence, and the third is process
engineering. If you have a good mix of these three core competencies, you also
have the ability to create new services, which currently don't exist anywhere
in the market.
Rahul Kanodia, VC & MD, Datamatics Technologies: Today,
what is happening is that customers are increasingly seeing you as a third-party
vendor who services several global companies. Somebody who will introduce their
organization to best practices. They are expecting you to transform their
businesses and to give them a platform on which they can compete and, therefore,
the expectation from a third party vendor is increasing.
Rajeev Shroff, head, Avaya Global Support Center: There is a
lot of focus on infusing technology for improving productivity. There is a
balance required in terms of using technology and what the experience is for the
end-user.
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Keynote
Neeraj Bhargava,
CEO, WNS: Technology is not just important but mandatory. Firstly,
Integration of technology and BPO services is very important. It is going
to be an important driver in terms of how companies like us change the
game and compete on talent. An integration of people talent in technology
is going to be an important driver of how we draw profits in the future.
The second aspect is leveraging the technology for internal processes. The
third area is in terms of technology as a communications tool. |
Industry Presentation
Gautam Roy, business manager, Checkpoint: Security being one of the
problem areas for all BPOs, clients are actually going to give you much more
critical information and more critical processes if they see that their
information is secure.
Confidentiality, integration, and availability are key issues
that we typically look at when we talk about information security. Information
security is actually a combination of three P's (people, process technology,
and product). So, all of them put together give you a true sense of security.
Session II: Industry
Presentation
Prakash Iyer, group product manager, Tata Indicom
Enterprise Business Unit: Some challenges faced by contact centers everyday
are: high tariff costs, the large initial tax outlay that went into it, and the
very high maintenance cost of premises-based technology. Hosted contact center
solutions answer some of these issues.
Panel
Rajiv Gerela, VP-IT, Deutche Bank: Security is needed for products
right from laptop/desktop to the end server-everything has to become secure.
The second aspect which technology really can't address is the people. And
that is where internal discipline, a little bit of education, will actually help
us.
Vaibhav Patkar, CSO, Zenta: So the challenge of being a
security officer has gone much bigger as compared to what it was earlier. I give
the most priority to securing the data of my clients. The security awareness
session really helps bring out the culture in the system but if the senior
management is not following that it is of no use.
Rajnish Sarna, director, Effort BPO: Now that data has
become of great value it has become very important that companies secure their
organization, so there is no doubt about the fact that companies are doing
business in the BPO space have to secure their organizations.
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| Panelists at Session III,
Mumbai: (From L-R) Sunil Kankal, CTO, Silgate Solutions; Rajneesh De,
associate editor, Dataquest; Anwer Bagdadi, CIO, CFC International |
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| Panelists at Session II,
Mumbai: (From L-R) Gautam Dua, business manager, Checkpoint; Rajiv
Gerela, VP-IT, Deutche Bank; Shyamanuja Das; Rajnish Sarna, director,
Effort BPO: Vaibhav Patkar, CSO, Zenta |
Gautam Dua, business manager, Checkpoint: Security's
biggest concern is on the network front. Second, is the physical aspect.
Security is like a chain, you know even if you have strengthened one area, the
weakest link is still there. This is probably at the desktop level. Your IT
administrator is like a police, is he doing the right job?
SESSION III: Panel
Anwer Bagdadi, CIO, CFC International: The biggest and most important
challenge always remains technology. And from a technology perspective, we have
to keep on plugging in new capital equipment like servers and connectivity. The
key to this is that you must have a framework that cannot be replicated, is
scalable, and provides security to your business to work because your business
can only grow if it can build trust with the customer. Secondly, it must be IT
enabled and integrated. Third, the infrastructure should be available because
all of us work on a global scale.
Sunil Kankal, CTO, Silgate Solutions: As far as the
challenges are concerned, we are going to credit the growth with reference to
technology. What we have seen is that the business demands too many things and
that is at the click of a key-plug-and-play. We also must have SLAs signed
with our internal customers and ensure that they understand the terms of the
SLAs.
Prakash Iyer, group product manager, TIEBU: From a
technology angle, I would just like to say that today there are two key factors
in the technology space which service providers have adopted, which enables them
to scale in a much easier fashion. The first one is the arrival of what we call
'Managed or Hosted Services' and the second one is the concept of
virtualization.
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