Succeeding in Chennai
Let's look at what some of the BPO companies, which have thriving
operations in Chennai, have to say. Says Sashi Ravichandran: "Over the
years Scope International's business needs have grown in tandem with the
growth and expansion of the Standard Chartered group. We have been able to scale
up and successfully expand across other centers in Chennai. From just one, we
have expanded to five centers across the city in a little over six years. With
employee strength of more than 5,500, we constitute about 9% of the global
workforce in the Group. We will grow along with the bank offering them process
efficiency and enabling service excellence to the end customer across a wide
range of services."
The aggressive scaling up of captives like Scope is an ample
pointer of suitability of Chennai for high-end back-end transaction work. Other
leading entities like ABN-AMRO and the World Bank have large back-end work done
out of Chennai. Says Vardhman Jain, managing director, Insurance and Business
Process Solutions, India and Manila, Perot Systems: "Our choice of location
was both strategic as well as providential. We were lucky to unlock the first
mover advantage in our choice of Chennai as our business process services hub.
We achieved this by setting up our facility in Ambattur (a manufacturing focused
industrial estate) in Chennai. Since not many companies were located in this
area, we were able to attract a sub-urban labor pool which helped us by way of
reduced attrition."
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"With an employee
strength of more than 5,500, we constitute about 9% of the global
workforce in the Group" |
The first wave of BPO growth
is now leading to next generation opportunities, which will be far more
challenging in terms of the scope of work |
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-Shashi Ravichandran, head,
Corporate Affairs, Standard Chartered-Scope International |
-Vardhman Jain, MD,
Insurance and Business Process Solutions, India and Manila, Perot Systems |
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"In Chennai, we found
the confluence of technological depth, breadth of expertise, solid
infrastructure and a great attitude critical for a high-end support
services organization" |
Chennai has been an
excellent location and it continues to meet with growing expectations. |
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-Shiva Ramani, CEO,
Cybernet-SlashSupport |
-R Vaithiyanathan, SVP,
Operations and HR, Allsec Technologies |
Perot began its BPO operations in Chennai in 1997 and today
operates three large business process service centers in Chennai. It does a slew
of processes out of Chennai like healthcare revenue cycle management for
physicians and hospitals, healthcare claims and policy administration for
healthcare players, claims and policy administration for life insurance
companies, and finance and accounting work for corporate clients. It has 2,500
employees in these practices.
One of the biggest BPOs operating out of Chennai is Sutherland
Global Services. According to a Sutherland spokesperson, the company made its
large plans for Chennai based on the available talent pool. Sutherland also
believes that Chennai has a good work ethic environment that is at par with the
US. A highly motivated and passionate work force and a sound and scaleable
telecommunication infrastructure make Chennai one of the ideal locations for BPO
operations in India. Sutherland tapped into Chennai's potential very early by
making it its first destination in India. And it's visibly happy with the
results. Sutherland, as a company, has invested significantly in the training
and development of raw resources available from Chennai, which has helped it not
only in retaining and growing the talent but also attracting the best talent in
the city. Sutherland has close to 6,000 employees here.
| Chennai has
always remained a fertile ground for domain experts on finance as it is
home to some of the best finance and technology professionals |
Another leading company is HCL BPO. The BPO services of HCL
technologies started in 2001, and has today grown into five state-of-the-art
facilities in Chennai with over 4,000 seats and 3,000 employees operating from
Chennai. From its delivery centers in Chennai, HCL BPO supports processes like
customer lifecycle management, finance and accounting, collections, order to
cash, procure to pay, and technical support services among others. According to
company sources, HCL BPO's presence in Chennai draws upon these inherent
advantages, as well as on the talent pool, work culture, and infrastructure that
the city offers.
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