A cursory look at the entire outsourcing wave shows how
outsourcers have prioritized knowledge and cost savings, and shelved cultural
differences. As a result, predominantly western-centric companies, despite the
cultural divide, have adapted themselves to Indian dynamics, and that had led
the outsourcing industry to boom. In the outsourcing world, BPO is the hottest
segment. Unlike its big brother, IT, the dynamics of the BPO industry is totally
different. If we look at the two dominant forms of BPO-voice and transaction-companies
have come a long way. But, despite that, challenges are very pronounced because
BPO is a customer facing industry. On any given day, thousands of BPO employees
interact with clients and customers. Whether it is customer queries, tech or
customer support, the majority of calls land in India.
So, if we look a little closer at BPO as an enterprise, it faces
numerous challenges. And to surmount these challenges, BPO companies need a high
degree of top management commitment. Agility comes with the seamless interplay
of key components that create an eco-system on which the enterprise runs. If we
look at the challenges faced by BPO companies, we can narrow them down to three
core challenges-managing the telecom, the IT infrastructure, and HR. If these
three components are taken care of, most of the other challenges can be managed
easily.
Technology: Challenges and Solutions
The BPO industry is all the while concentrating too much on managing the manpower churn
. But correct technology deployments and implementing IT best
practices go a long way in upping the operating efficiencies. BPOs, in addition
to deploying enterprise applications, give high emphasis to networks as
real-time remote communication is the order of the day for most BPOs. Devendra
Saharia, co-founder and president, Ajuba Solutions, says, "Managing a
private network with diverse network connectivity, PoP is a big challenge for
maintaining high uptime. We have recently moved to fully managed services for
both voice and data. Data connectivity is managed through an MPLS network and
voice access is managed through managed services with end-to-end service level
commitments. This helps in managing customer SLA expectations by mapping them to
the service providers' SLA commitments".
So, clearly, creating a network up-time backbone that secures
the much sought after five-nines (99.999%) up-time is indeed a challenge and the
key goal of BPO companies.Thisnetwork backbone is the one that makes the entire
mission critical processes in the BPO to function on a 24/7 basis. Reflecting on
this, Ramakrishnan Balasubramanian, VP, Technology, Cybernet-SlashSupport (CSS)
says, "The challenge in networking is to make sure you have available
capacity at all times to enable 24x7 operations. Five nines uptime is not an
uncommon requirement. Since there are many factors in networking that are
outside of our direct control, this requires constant management of technology
and vendor solutions to provide the required level of service. One needs to use
the best technology, redundancy in network connectivity and 24x7 monitoring and
alerting."
Having realized the criticality of uptime, BPO companies are
also gearing up to meet the stringent operational requirements. Take the case of
HCL BPO, which has come out with an innovative EnsureIT initiative that
guarantees 99.99% uptime of all networks and applications. This helps HCL manage
its distributed infrastructure, comprising 9,000 plus employees across eleven
geographically spread delivery centers, working on 9,000 plus desktops and
phones, and 500 plus servers and network equipment, over a consolidated
bandwidth of 300 Mbps spread across varied service providers.
With this initiative, HCL BPO has accrued defined benefits like
automated service alerts for utilization and availability of infrastructure
components, appropriate underpinnings of organization structure, roles and
objectives needed to perform coherently, online reporting and measurement of
performance enabling quick decisions at all levels of IT operations leading
towards agile service delivery. HCL BPO has also achieved key performance
indicators based on best practices in ITIL, which are used to measure and report
performance of various levels.
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"Managing a private
network with all sorts of diverse network connectivity, PoP, among others,
is a big a challenge for maintaining high uptime" |
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"Retaining talent is
the primary challenge that BPO companies face. Since the nature of work in
most BPO companies is often routine and repetitive, attrition tends to
peak" |
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"The EnsureIT program
aims at business transformation through a structured methodology, and
compliance to global standards of IT service management" |
| -Devendra
Saharia, co-founder and president, Ajuba Solutions |
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-Dr
Srinivas Kandula, global head, HR, iGATE Global Solutions |
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-Ranjit
Narasimhan, president and CEO, HCL Technologies, BPO Services |
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