Enterprises today compete in a highly dynamic environment. They must boost
user productivity, encourage cost-efficient collaboration, and streamline
existing business processes by extending their applications to employees,
partners, suppliers, and customers. Enterprises are leveraging the Internet
infrastructure to deliver remote application access, considering the enormous
cost-cutting potential of using public networks.
Today, Internet-based applications change everything about business.
They enable direct user access to information resources, rather than depending
on intermediaries. The benefits of Internet applications are clear and
unambiguous.
Enterprises, while installing infrastructure to support these requirements,
are beginning to look at broader networking capabilities. Enterprises must
ensure that their applications and data are delivered with the desired end-user
performance and still maintain highest level of protection.
Key requirements include secure networking environment, with high performance
delivery of business critical applications and data, all while requiring minimal
administration and cost.
Who Deploys Data Centers?
Here we will discuss some of the key segments that are using Internet as a
key transacting medium, and their requirements of networking technology.
Enterprises have increasingly begun to use the Web to deliver business
critical applications and data. This situation warrants a secure data-sharing
environment where users have quick and continuous access to business
applications and data.
One of the most significant segments at this point of time is the BPO
practice. BPOs are growing by leaps and bounds in India both in terms of size
and sophistication. With India gaining importance as a global BPO hub, there is
the necessity to have access to business critical information effortlessly and
continuously.
The third segment to be discussed is the banking and financial segment, whose
trade and transactions over the Web have to be absolutely secure and at the same
time, with instant response. This is an absolute requirement with online
transactions in banking and finance fast gaining importance.
Fourth, there are universities and educational institutions. The potential of
deploying the Web for various processes is immense-registrations, results and
score sheets, personal data of students, research information, all of which are
sensitive and confidential information. It is therefore necessary to completely
secure the transacting environment, while still ensuring quick and easy
response.
The government is the fifth segment. Various state governments have
introduced e-governance projects, to use technology to bring various schemes and
benefits to the grassroots by providing easy access. Now the most up to
date and authentic information is easily accessible. Here too, to ensure the
effectiveness and success of these programs, a completely secure and easily
accessible online environment is necessary.
The sixth segment is the online reservation process, not just for travel but
more significantly for events, games, music shows, plays and concerts. The
seamless implementation and increased practice of buying tickets online will
eliminate the time consuming process of travel and endless lines.
What to Look out For
After analyzing the needs of each of the segments, pertaining to networking
requirements of their data centers, we can conclude that the three key
components are:
- Foolproof security.
- Seamless accessibility of business applications and data.
- Reduced network management complexity and cost.
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Success
Stories
ShopNBC
Challenge: Improve customer performance, increase infrastructure
reliability and improve security
Solution: Perform SSL acceleration, TCP offload, compression, DDoS,
consolidated logging
Results
-
RoI = >9 months
-
Improved
application performance: consistent 47% compression
-
Reduced server load
by over 33%
-
Lower TCO-reduced
multiple WebTrends and SSL licenses to one
Ticketmaster
Challenge: Not able to scale servers to meet ongoing demand for
USA-wide box office openings; many lost transactions
Solution: Perform TCP offload, Layer 7 switching, and DDoS
protection
Results
-
ROI = >9 months
-
Improved
application performance: consistent 47% compression
-
Reduced server load
by over 33%
-
Lower TCO-reduced
multiple WebTrends and SSL licenses to one
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What organizations need is an effective solution that helps enterprises meet
the overwhelming demand for cost-effective, continuous, secure delivery of
business-critical applications over the Internet. Organizations must deploy a
single, unified solution, replacing the medley of point products used. The
networking solution should offer the following essential elements to meet this
challenge:
- 100% secure delivery of all application requests
- Continuous application availability in the face of attacks and legitimate
surges
- Significant reduction in cost of operations
- Maintaining end user responsiveness
The application delivery system must enable enterprises, e-commerce vendors
and service providers to optimize their networks for the continuous, secure
delivery of all business-critical applications. It should overcome the
inefficiencies of existing infrastructure products and Internet protocols and in
turn, offer application protection enabling secure delivery without compromise.
The system must provide employees, partners, and customers access to
applications and content anytime, anywhere. The system should require no
additional client or server software, allowing remote users to gain access from
any browser. Whether at home, or on the road, both via wireless LAN and from
behind the firewall of another company, remote users have secure access to
business-critical applications and content they need.
By boosting the efficiency of existing site assets, the application delivery
system must reduce the number of servers and software licenses required to serve
the same application to the existing user base and eliminate the need for point
products such as SSL accelerators, TCP offload devices or DoS attack protection
systems. With this kind of ideal system in place, excess servers can be
redeployed or eliminated altogether. Furthermore, central Web logging
considerably streamlines the indispensable Web traffic log collection for
demographic analysis by eliminating file transfer and sort-merge steps in the
process.
Essential performance functionality must be carefully woven into an
integrated platform to enhance the end-user experience.
Plans to deliver business-critical applications over Internet should not be
derailed by concerns over application availability, security, cost of
operations, or poor performance. The new breed of network infrastructure systems
should combine the essential elements of application protection, security and
optimization with robust traffic management functionality. The result is that
for the first time ever enterprises, e-commerce vendors and service providers
can enable continuous secure delivery of business-critical applications without
any compromises, simultaneously, reducing ongoing operational and bandwidth
costs, and simplifying network management.
Rakesh Singh
The author is GM, Asia Operations Application Networking Group,
Citrix Systems
vadmail@cybermedia.co.in
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