Mobile Wallet is nothing but a replacement of your thick, pocket-protruding
wallet with your mobile phone equipped with functions of a bank card, credit
card, house keys, company access control ID, train tickets, driving license,
photos, sport club membership card, and so on! A multi-application smart card
built into the mobile phone makes all these services possible.
Mobile Wallet, also called the wallet phone, is a product of the Japanese
telecommunication major, NTT-DoCoMo. The company's i-mode phone technology and
Sony's contactless IC card technology, Felica, are the base for this concept,
enabling the integration of the above mentioned services in the mobile phone.
In the Mobile Wallet, JAVA applications help read information offline. You
can also add e-money credit, download tickets, or pay for products and services
through the Internet connection in i-mode. And it is possible to tender exact
changes to the shopkeeper which becomes to difficult with currency notes. Once
the mobile wallet concept is used in a cross-country scenario, you may not need
to pay commission for exchanging currency, saving considerable amount of money.
And, above all, no one can pick your pocket now.
A Look at the Market
With mobile phones having penetrated already very deeply in everyday life,
mobile operators can en-cash this moment to enter in mobile wallet services. NTT
DoCoMo was able to rapidly spread and sell the concept with huge success in
Japan because cell phone penetration in the country is very high owing to the
fact that no self-respecting Japanese leaves home without this essential
appendage. The Mobile Suica system provides contactless ticketing service on
mobile-based wallet in Tokyo's 900 metro stations. In a global initiative, Nokia
has signed an agreement with mobile telecom carriers to provide mobile wallet
services.
India Welcomes
Given the fact that the Indian telecom industry has already registered 200
crore mobile phone connections, and given the enormous utility it offers with
lifestyle enhancing services, the mobile wallet concept will gain momentum in
India, generating additional revenue for operators. Bank of Punjab was the first
to launch mobile wallet in India. Forging a tie-up with ICICI Bank and Visa
Card, Bharti Airtel started mChq service in Delhi and Mumbai.
The Indian telecom market is witnessing exponential growth and it is expected
that nearly half of present India-50 crore people-will own mobile phones by
2010.
Imagine! 50 crore people can use mobile wallets-a massive revenue stream for
operators. As in other services like SMSes and value added services, the mobile
wallet concept also will take off first in metros. The day this concept creeps
into the rural lifestyle in a major way, will be the day Indian operators will
start minting money-and then, currency printing press in Nasik, Dewas, and
Mysore will stop minting!
Kannan K
kannan@cybermedia.co.in
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