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Adding 7-8 mn mobile subscribers every month certainly calls for a
celebration but service providers (SPs) are not really happy. SPs are losing
money because of their inability to provide customers reliable data
connectivity.
Customer churn could be a small picture in the whole scenario but the bigger
picture is the number of call drops that are happening on their networks. And
the scarcity of spectrum adds to subscriber woes. Fixed service providers, on
the other hand, are simply watching their customers being allured by mobility.
At the same time, many of them are being accused of wasting last-mile
connectivity.
While the rest of the world has found a way to address most of these issues,
telecom service providers (fixed, mobile, and integrated) in India know all
these magical solutions too well, but they are not using these solutions. This
is strange because the industry in India is still growing and with its high
growth rate, it should have no hesitation in picking up magic formulae that can
actually deliver them a bigger share of their customer's wallet.
Why Convergence?
The current favorite architecture for achieving convergence is IMS. While
IMS can be implemented over 3G, the buzz at Barcelona was around implementing
IMS (IP Multimedia Subsystem) over UMA (Unlicensed Mobile Access). Both these
technologies are being tested all over the world but no such testing is in sight
in India in the near future.
Technology is not the major issue holding back the rolling-out (or even pilot
trials) of converged networks in India. Essentially, IMS is the equivalent of IP
for telecom. It will enable all the IP communications services in their full
mobile glory.
UMA is now the 3GPP standard for enabling subscriber access to mobile
services over Wi-Fi and broadband IP networks. The two can enable wireless
communications to a mobile phone to be seamlessly transferred to a micro cell
that will cater to very few (perhaps just even one) handsets.
The 'backhaul' for this cellsite will be the broadband network at the
customer premises and the normal radio network outside the premises. The last
few meters in the premises could be over WLAN/Wi-Fi, Bluetooth, UWM (ultra wide
band), or any other available.
These networks are already in place in many enterprises and homes today, and
are being used via PCs, palmtops, and iPods. Using IMS and UMA, fixed service
providers can attempt to create loyalty among their customers, and mobile
service providers can attempt to increase their ARPUs.
What's Coming in the Way?
The mere suggestion of convergence is disallowed by the regulatory regime.
The IP Telephony Act specifically prohibits the termination of PSTN and private
networks/Internet on the same machine. In enterprises, even PBXes for these two
resources have to be maintained separately. In the limited cases where BPOs are
allowed to terminate the two on the same PBX, they have to promise and ensure
that they will strongly desist from trying to converge the two networks.
Besides regulations, many other issues are coming in the way of fixed mobile
convergence. A fixed mobile converged network presumes at the very least a
high-speed broadband network. The number of these lines in the country was
around 3 mn last January. With such a small base, a commercial rollout of FMC is
highly unlikely. Poor QoS is another spoilsport. The mobile network is
unreliable. At its worst, it is just not there.
Telecom service providers will depend on system integrators to roll out these
services, as they may not have the expertise or patience to do large-scale
rollouts of LANs. If these services are priced at a flat rate, there will be no
incentive of cost for taking up these services. If the usage of WAN and LAN
networks is to be priced differentially, especially with seamless call handover
between the two networks, the OSS/BSS application will have to transcend to the
next generation.
The story with all the above issues has a chicken and egg analogy with demand
and policy. If there was a demand from customers, all other issues could be
easily overcome, and policies too may accommodate it. But the demand for
converged services cannot arise till they are considered a crime.
IMS Advantage
IMS offers operators the opportunity to build an open IP-based service
infrastructure that will enable an easy deployment of new multimedia
communication services, mixing telecom and data services. It can support service
convergence by providing a common set of services across fixed and mobile
networks; and it provides network convergence by providing cost savings that
come with a single, core IP network. IMS is being looked at as the road to
convergence because it enables technology-agnostic access to multimedia
services.
IMS is an internationally recognized standard; it specifies interoperability
and roaming and it provides bearer control, charging, and security. What is
more, it is well integrated with the existing voice and data networks while
adopting many key characteristics of the IT domain. This makes IMS a key enabler
for fixed-mobile convergence and value-based charging.
At its core, it is an IP multimedia and telephony network. It is defined by
3GPP (Third Generation Partnership Project) and 3GPP2 standards and
organizations based on IETF Internet protocols. It is access independent as it
supports IP-to-IP sessions over wireline IP, 802.11, 802.15, CDMA, and packet
data along with GSM/EDGE/UMTS and other packet data applications.
It is a standardized reference architecture consisting of session control,
connection control, and an applications services framework along with subscriber
and services data.
IMS was developed as an umbrella framework by the 3GPP to provide IP-based
services. It originally planned to develop specifications only for 3G GSM;
however, it has gone beyond that now. To date, two phases, known as Release 5
and Release 6, have been published for IMS which lay out the specifications for
an IP/SIP-based network services architecture, catering to both the fixed and
mobile broadband.
Current Trends
There have not been any trends to speak about, as FMC is in an early stage
in the Asia Pacific and even in a nascent stage in India. Service providers in
India may start with Pre-IMS, skip UMA and may jump to IMS directly. But it
would be too early to comment on this since successful adoption of FMC also
depends on deployment of 3G and Wi-Fi. Pre-IMS services could mainly be
applications like instant messaging and photo sharing.
The contribution of value added services (VAS) is increasing steadily and is
expected to form a major portion of FMC revenues in the near future. Even as the
FMC services market gains traction, the go-to-market strategy of service
providers should be to provide a variety of FMC compliant dual mode handsets to
customers.
Indian telcos are still focused on meeting the high demand for basic voice,
but are gradually opening up to generate demand for converged service offerings.
Rising income, declining handset prices, and increasing awareness of the
available mobile services among the masses has led to the growing adoption of
mobility solutions. The youth segment and rural areas are major areas of growth.
Not only is FMC the solution to provide rich media services to the end
customer, fixed mobile convergence also provides both fixed and mobile operators
a magical solution to not only provide high-end services to subscribers but
entails the convergence of access networks and help them integrate their forces
to tap the huge potential of rural India. The telecom network in the country is
not intensive and teledensity is low, particularly in rural areas.
But India has a lot of advantages; 670,000 km of optical fibers have been
laid in India by operators, even in interior areas, and the process continues.
BSNL alone has laid optical fibers to 30,000 of their 35,000 exchanges, thus
having a fiber connection down to an average of twenty villages.
Gyana Ranjan Swain
gyanas@cybermedia.co.in
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