As the CMD of BSNL, he geared the PSU to fight the private operators on their
own turf by reinvented the PSU with the launch of mobile services. This also
made the PSU an integrated operator. While BSNL's GSM mobile service was one
of the last to hit the market, it rose to become a top contender in the mobile
space, becoming the second largest mobile operator, in the face of private
operators who had been around for up to 7 years. Mobile services had for long
been seen as an elitist accouterment, and he led BSNL to break the mould by
showing its success in smaller cities of India. The impact of BSNL in lowering
of mobile tariffs also is noteworthy.
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